What is an AI Visibility Score?

Something changed in how customers find local businesses, and most websites haven't noticed yet.

When someone asks ChatGPT, Perplexity, or Google's AI to recommend a plumber, a med spa, or a roofer, the assistant doesn't browse your site the way a person does. It reads your pages looking for verifiable facts: what you do, where you do it, what it roughly costs, whether you can come today, and why anyone should trust you. If it can't verify those things, it doesn't guess in your favor. It recommends the competitor it can verify.

An AI Visibility Score measures exactly that: given only your public website, how confidently could an AI assistant - or a skeptical human comparing three tabs - understand, trust, and choose your business?

What the score actually checks

Our scanner fetches your real pages, captures screenshots, and evaluates the signals that decide recommendations:

• Service clarity - can a reader state what you do in one sentence, using your own words?
• Service area - is there a plain sentence naming the cities you serve, or does a reader have to infer it from an area code?
• Pricing expectations - not exact prices; anchors. "Most jobs run $X-$Y" beats silence in every comparison.
• Availability - hours, response time, emergency service. Assistants get asked "who can come today?" constantly.
• Trust proof - reviews, licenses, guarantees, and whether they sit next to your call-to-action or three scrolls away.
• Contact path - how many steps between "I'm convinced" and "I've reached you."
• Machine readability - structured data, consistent metadata, and the discovery files that let assistants cite you accurately.

Every finding comes with quoted evidence from your actual pages - not generic advice. If your homepage lists one phone number and your contact page lists another (a real case from our scans this week), the score catches it, because an AI assistant caught it too.

Why this is different from SEO

SEO is about being found for a query. AI visibility is about being chosen once you're found. Ranking third for "roofer in Columbus" means little if the assistant summarizing the top results can't tell whether you handle insurance claims and quietly drops you from the answer. The two compound: pages that answer real questions in plain language do better at both.

Check yours

The scan is free, takes about a minute, and requires no account: run it at agentsitescan.com. You'll get your score, the specific gaps with screenshot evidence, and one fix you can make today.